What is Lead Generation and Who is a Lead?
Lead generation is the process of getting potential customers (leads) and converting their interest into opportunities for sales.
A Lead is someone, anyone, that shows interest in your business, product or service.
Truth is, not everyone would buy from you the first time they come across your product. Some people are not direct purchase customers; they just admire what you do or want to and would refer you.
It is your duty to convert them (leads) into full paying customers.
6 Lead Generation Strategies that Work for Businesses in Nigeria.
- Search Engine Optimization (SEO).
- Professional Website Optimization.
- WhatsApp Marketing.
- Paid Advertising (Google & Social Media Ads)
- Content Marketing.
- Google Business Profile.
1) Search Engine Optimization (Seo):
Seo is the process of structuring your website in a way that improves its visibility and attracts organic traffic.
With Seo your business would reach many potential customers across search engines like Google.
There are Seo tips that you can implement to improve your visibility on search engines. Read more on tips and mastering of Seo here.
If you need help with Seo, our agency is open to answer all your questions and handle your website for you. Contact us here
2) Professional Website Optimization:
First things first you need to have a professional website, something good and quality.
Your website is your digital office, or online office. So, the same way you would work on the look and feel of your physical office should be the same for your website.
The way your website looks influences how your customers and leads perceive you.
Your web speed, mobile friendliness, contact forms, and WhatsApp button. A slow website would turn customers away in this face moving world of ours.
You can contact us, for a fast, mobile friendly, easy navigable website.
3) WhatApp Marketing:
WhatsApp is an online platform that rendered only texting services initially, but have evolved to include video, audio, and other variety of media.
In Nigeria, WhatsApp is the leading social communication platform, with millions of Nigerians on it.
The app has the personal account and the business account. The business account gives you a platform where you can advertise your business.
You can comfortably run your business on WhatsApp, and grow it by adding more contacts.
Why WhatsApp is Suitable for generating leads in Nigerian Businesses.
I) It is widely used in the country
II) it has a business side where you can build your profile, and it gives a professional feel.
III) WhatsApp buttons on your website, or Facebook page, or ads that directly leads customers to chat with you on your business account
4) Paid Advertising (Google Ads and Meta Ads):
Paid ads bring (Product or brand) to the screen of people and not just people but people who are likely to buy what you’re selling.
With Google’s and Meta’s algorithm it is possible to filter people that are likely in need of your product or service, through their search, videos they watch and things they are interested in.
Contact us if you need help running Google and Meta ads.
4) Content Marketing:
Content marketing is using knowledge, what you know, to tell people to come do business with you.
Furthermore, it’s one of the most potent types of marketing because you’re telling people to come without telling them.
You say something else and what they do to reciprocate what you’ve put out there is that they buy from you.
For example, Akpan a show seller would rather educate people about his knowledge of the business than just traditionally inviting them to buy.
Akpan can go ahead and make a post (Video, Blog, Audio) about the “Difference between an original Sole and a fake or inferior, and later tell them on the post that he sells the original, rather than traditionally advertising “I sell the Best shoe soles”.
Content Marketing is giving to your audience in return for their patronage, or while expecting their patronage. Meanwhile, while doing that you establish authority in that particular niche.
Here is a link to learn more about content marketing.
6) Google Business Profile:
When you do all that was listed above, the internet rewards you with recommendation. You business profile shows on Google or any search engine, when someone makes a search about your niche.
Local searches like “Shoe sellers near” would bring results of Akpan’s shoe business and this would give him a lot of customers.
For “6ix Footers”, Google has rewarded them with recommendation anytime a user in their environment searches for Shoes.
Google brings up their profile because they made effort to be seen, to be known, by having their website, posting, having their socials, running ads and every other marketing strategy listed.
So, that’s how to generate leads especially in Nigeria. Thank You, until next time.