“I barely just started this business, and I don’t want to spend much on things that are not necessary. Since I haven’t started making any revenue from the business and I am not sure I would.”
If that is you, the first thing I would want you to know is that a website is the best chance your business has to make revenue. It is not “Unnecessary for now.
Without visibility and a strong sense of trust, a business struggles to survive, and a well-crafted website gives you both, showcasing your professionalism and assuring potential clients that you know exactly what you’re doing.
It’s not just something you should have; it is something you need to have. Have you ever heard the saying “You dress the way you want to be addressed”. That’s the same thing here. You want the big fish (clients), then you have to step your fishing game. Get a website!
10 Reasons why you need a website as a Startup.
1. Ownership: This here is the whole essence of a website, owning your online platform. A website is different from social media platforms like X, Snap, Facebook, because those spaces do not belong to you.
You’ll just wake up one day and X has restricted your account for community policy or something. Other times the account is brought down totally, and regardless of number of audiences you have that’s just the end. You have to start all over again. Your contents are lost, your intellectual Properties.
However, with a website you have full ownership over the site. You can post what you want without fear of being taken down, there is security in what is yours.
Except you refuse to see your business going far, you would soon realize that the more revenue, value, your business has, the more you’d look for a secure place to place It.
2. Visibility: Unlike social media platforms, a website is on the World Wide Web (www), which consist of the entire internet. Search engines like Google alone have recorded between 8.5 billion to 16.4 billion daily search queries.
Having a website that ranks on Google’s Search Engine Result Page (SERPs), would give more visibility that would be difficult to attain with social media platforms.
Imagine shoe business ranks on Google for the search query ” Black Shoes for men”, and in a day there are 10 million searches for that query. It would mean that your businesses website will show up 10 million times on the SERPs.
The image below properly explains the illustration.
On Image 1, you can see that for the search query “Black Shoes for Men”. We can see that on the sponsored products, a company name “Temu” comes first, “shoes for men corporate, formal shoes for men”.
After Temu, is another company name “Jumia”. By having their product there, they are sure of the product reaching millions of people even without reposting or sharing. They’ll get more traffic and definitely more sales.
With a website you have a chance at the entire web and that’s a lot of reach.
With the current trend of AI, you don’t need to need to struggle to rank on Search Engines, positioning your website well enough to get cited by AI will give you more visibility than you can ever imagine.
3. AI (ChatGPT, Cloude, Gemini) and your website: AI as we know it has come to stay, and with the use of AI increasingly spreading it one way your business can reach a lot of people.
AI works with data and content available on webpages, journals, articles on the internet, and does background checks on businesses social media handles and reputation before citing such businesses. With the over 1 billion people using AI to search as of 2025, having AI get content from your website and subsequently citing your website is a big win.
Like Temu, the accessory company in the Image 1 illustration above, will experience a lot of sales when for each search query about “Shoes” Chat cites it. For example,
Because we trust AI so much, Kelvin can go to ChatGPT and put in a search query. “Where can I get the Quality Black Shoes for Men“. We can clearly see it in in Image Illustration 1. See the “High-quality (Premium/luxury Feel)” shoes shop recommendation it made.
At this point you want to be David Wej, directly at the top of Chats recommendation list for best quality luxury shoes because you are sure of millions of clicks and purchases as far as what you’re selling is relevant.
In Illustration 2 we see Chat asking me for more information so it can narrow its recommendation to exactly what I want. Trust me when I see what I want I will go for it, and this is the case with many people out there.
So having a well-managed website, especially AI acknowledged management would give your business leads and sales. But note, for this to work out your contents and website must be properly situated for AI to cite and recommend. You can reach us to make your website AI recommendable.
4. Content Marketing (blogs, articles) and Security: Owning a website as a start-up gives the platform to create contents, whether video contents, Blog contents, or podcasts, whatever contents you plan on creating a website provides that platform for you.
With this kind of platform and professional management, you are on your way to building a reputation on the web, not just that but authority.
With constant posting and activity, you will definitely be known in your niche, and as an authority in your niche. You get drive sales through good contents and learn about the web space.
Showcase your authority through the intelligent and useful articles and blog posts you put out to your audience around topic in your line of business.
Select the topic and succinctly deal with them. Tell your audience what they do not know and establish your reputation as an expert or at least someone that knowns more than they do regarding that topic.
Security aspect of owning your website is as a startup is that you’re not limited to community policies of other online platforms. You don’t have to comply to rigid and unreasonable policies of some social media platforms.
Also, you’re sure of your brands space on the world wide web no matter what happens. You are not moved by the rising and falling of social platforms.
5. Professional feel and good impression: When you are before a client, one thing you should struggle to influence is how such clients see you. What they perceive you be, and consequently how willing they are to trust and do business with you.
Whenever you’re before a client also you want to bring your big arsenals, your achievements, the best service or goods you have put there. One thing you can show to them that will win the heart of those big clients is a website!
A well-structured website shows them that you are a professional, organized, experienced (Testimonials), up to date because your website with contain your latest technology, post or content, and finally your website will show competency and trust.
Trust because a well-structured website has reviews, people’s experience with your business. People will sometimes will not take a certain decision until they see reviews of those that have done it.
Notice I was careful to use the word “Show”, this is because a website shows and not merely “tell”. A good website should show your clients those things that your words may not convey to them.
A website shows your client the professional part of you that words cannot convey. There are somethings that sight would better explain than words, that’s what a website will do for you.
The image above is a website for a nursery plant. The website gives a cool safe feel, serenity, and from the look you can almost tell that you would find the plant you’re looking for.
You get to use the color of your choice, the style, theme, design, and make look as professional as you would want it to be.
6. Affiliate Marketing: is a kind of marketing where a third party promotes a product or service and get commission for each sale that results from the promotion.
It’s not advisable that is a major reason you decide to open a website, so you don’t get disappointed. Yes, there is a lot of money in affiliate marketing, but don’t let that be the main reason you create a website.
Focus on building your brand, build authority, build consistency, and build trust, and every other thing will fall in place. Truth is, it might take time to get up there, and when your mind is fixed at the wrong thing, you’re likely not going to stay to the end.
How this works is that you build your brand, get many website visitors and then other business owners that their business goes in line with yours will reach out to you.
For example, a Dermatologist who create website blog, and posts contents about skin care and habits that support skin care, would be approach by skin care brands, creams, food product and all for promoting on her blog for sale and commission afterwards.
This kind of promotion is called affiliate marketing. You promote products that your viewers are interested in and get commission from each sale you make.
Many have made lots of money from this partnership. Affiliate marketers have been known to make a between $10000 and $50000 a year, but first of all, you must build your brand.
Affiliate marketing and product promotion is just another advantage of getting website that would pay you alot of money.
7. Google ads (search, display, video ads): Google ads is an online advertising platform that allows you to put your products up for advertisement on its website. With the increasing number of users of that search engine (Google), it is only wise that you want to run an ad on their search engine.
With Google ads you display your products on google platforms for a particular fee when users interact with your ads. Like when they click on it, place an order and all; that’s what is called pay-per-click.
Online ads are the leading cause of sales in business. Why they are so productive is because you bring your products to the face of users. Not just any user but people that will most likely need them.
Google has an algorithm that regulates where your ads appear, and who sees it. It means that not everyone sees the ads you put out there. Only people that are likely in need of the product you’re advertising would see it.
How Google achieves this is by making you select your target audience, age, gender, occupation, status and all that. This way the energy of the ad campaign is properly targeted to a particular audience.
Also, search engines use people’s search history, for example I make a search for quality men shoes on google, there’s every possibility I go on YouTube and all the ads I see attached to videos are all about quality shoes.
I would see ads companies like Jumia, Amazon have made concerning shoes because Google have tagged me a potential customer (a Lead).
8. AI and Search Engine Recommendations: With a website you stand a chance of being included local business listings or recommendations by AI, and search engines.
People pick up their phone, and they want to know the best business they can buy a product from or do business with. Getting your business on these listing will increase not just visibility but sale.
So, in the Image above put up a search for the “best restaurants near me” and Google brought up a couple of restaurants in my location that are top rated. This brings us to another aspect of owning a website that you should consider.
Having a good rating on your business website will boost your reputation.
If I were a visitor in town I’ll definitely look up the best restaurants in the town, and I will place my order or go there physically. So, owning a website puts you out there, mind you a website with good Seo practice will put you there.
9. Testimonies and Reviews: Testimonies on your websites are firsthand statements from your customers about encounter they had with your business. With website you get to publish this in the public to boost the trust your customers have for you.
Reviews are customers opinions, perception, and rating of your business after doing business with you. Basically, what they think about your business as a whole, not just about an experience but the totality of your business.
Testimonies tell potential customers what your words may not. Testimonies are firsthand statements about the experience people had with you. A website is a good place to publish these testimonies.
10. Grants/Collaborations/Acceleration Programs: I ran into an entrepreneur the other day, and he was talking about how he needs to a get a website for his tech company he founded. He didn’t see the need for it initially until he wanted collaborations.
Then realized he needed to be out there. He needed grants that would fund his company, and one of the required info’s that this grant organizations require is a website. You need to have a website. It’s just a way they can be sure that you are actually serious about what you’re doing.
How passionate you are about your business can be assessed from the quality of time and effort you put into your web quality.
From your web content, customers can tell how neat, professional and detailed you will be. Some may avoid business with you because your website did not presentable.
